Oct. 05, 2017
Jun. 15, 2017
A case Study of a Siren adopting an Amazon vibe.
One of my blog readers confronted me, commenting on my out of character camping picture last week. Whether working with clients or illustrating my style blog entries, I often use my auteur Amazon-Siren beauty concept and use myself as an example of a typical Siren. My reader, however, confessed that she couldn’t help seeing me as an Amazon. She said I felt so much more appealing to her in classical Amazon gear: combat boots and a camel coat.
I was deeply flattered by such attention to my work. But this is also a very typical misunderstanding of the Amazon-Siren concept. Many of my blog readers conclude that Sirens should stick to dressing Versailles style, while Amazons were born into pampas-wear. This is true to an extent, but it is also a simplified interpretation of my system, which defies the purpose of the concept: to teach you to shop strategically, navigate the eclectic world of modern fashion, and dress well for a variety of situations.
Sirens can look great outdoorsy, but they need to put a lot of effort into it. The effort can come in money, time, or the special knowledge required for finding the right clothes and putting them together. At the same time, a Siren can shine in a very affordable gown with zero effort. Investing in utility-lifestyle clothes and putting effort into what is quintessentially effortless-based dressing is counterintuitive. This is where lots of Sirens get lost. On the contrary, an Amazon will have her natural, healthy glow in simple, rugged clothes and a ponytail. But when it comes to a special occasion, she dresses up, does her hair, and puts on her heels only to be dismayed by the result despite all her efforts. A typical Amazon needs to find a way to make her special occasion outfit look earthier. Making one’s formal clothes deliberately unassuming is counterintuitive. This is where a lot of Amazons get lost.
These two pictures I recently shared on Facebook illustrate the Siren’s dynamics well. The empire waist maxi dress shot is my straight-out-of-the-shower look. I dried off, fastened my corset, pulled on a dress like it was a sack, and was ready to roll. I do not own a hairbrush and my makeup routine is ridiculously minimal. My dress cost $100. Clothes in this camping shot are my version of Bedouin jewelry. Google ‘Brunello Cucinelli boots’ and cry.
The expensive combat boots are not mandatory; they can be substituted with time, care, and knowledge poured into conscious shopping and careful wardrobe editing. And it is a pleasure for me to help you with my blog. Being with nature has turned into an elaborate and expensive project for me, and so it will for many Sirens. I have written a lot of drafts on this paradox. There are a lot of pieces, heavy research, fact checking, and expert review involved, but I cannot wait to share it all with you. For now let me reveal the visual logic behind my ‘Amazon’ look.
With the colors of my camping clothes, I try to recreate the ‘onesie’ dress effect: nothing high-contrast, choppy or jagged. I am all about sfumato here. I stick to jewel-tone, not the earthy hues because they emulate ‘heritage’ and this concept is complementary to a Siren type beauty. In this inherently Amazon environment I need all the support of these Siren-friendly colors I can get. The fact that my readers are digging my Amazon inspired looks means I did all my Siren work well. The path to an Amazon lifestyle for a Siren is not through borrowing Amazon styles. It is through fine-tuning her Siren styles to an Amazon vibe.
Learn more about Amazon and Siren beauty types in my S ‘n’ Z beauty types section.
Oct. 05, 2017
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