My name is Natalia Lavrishina, I am an image consultant and a writer. I develop personal style strategies for individual clients based on their facial bone structure.

My style blog dates to 2008. This is also when I started providing personal style consultations online. I loved helping women find their best heels, hues, and hems to be bold and elegant and channel their best, whether in heels or flats. But I also found myself extremely interested in an ultimate “Why?” Why does one style  work for one person and not for another? Looking for cues, I realized there is a distinct connection between one’s facial bone structure and personal style. I got so interested in bone structure I found myself in my home office with my nose buried in books on forensics.  It all started so simply: heels, hues, and hems.

Several years later I was diagnosed with UARS (hypopnea) at the Stanford Sleep Center. I had an epiphany and a very personal shock: the way facial bone structure affects our health is very congruent with how it affects our personal style. Further research proved that this subject is not only fascinatingly deep and interdisciplinary, it can also get extremely political, as it affects all aspects of our lives, including our life as a society.




One minute piece from the presentation about my findings that I shared with the group of image consultants, during an informal meeting in May of 2019, in San Jose, California.


I wanted to bring awareness to this connection and develop a language to speak about this very complex matter. My style blog branched out into several sections. Right now, my articles cover four broad subjects that are intricately interwoven.



features my observations about facial bone structure and how it dictates our personal style and our lifestyle choices. The changing trends, history of fashion, beauty standards in art and media, gender dynamics, societal shifts, and personal health all are part of this conversation.


hosts a collection of my styling tips and client makeovers. There are color stories, proportion sagas, and a nod to trends. I own an extensive color lab and provide color consultations for individual clients based on the Susan Caygill seasonal analysis method.


The subject of image invariably leads to matters of self-esteem. This is where questions about relationships and sex become relevant. I explore this subject using Greek Gods archetypes, a Jungian approach elaborated on by the American psychiatrist Jean Sinoda Bolen. Before my blog took a style route, I was writing about the vibrant salsa-dancing scene of Los Angeles. I started that project in 2003 and collected stories about the passions and drama of the dance floor and beyond. A lot of my readers report reading my blog from those days.


I was born in what was to become the last decade of the USSR. Though it only covered my childhood and early teens, I pretty much consider myself a Soviet, though not in terms of ideology. Soviet to me means being heavily influenced by World War Two, despite the fact I was born several decades after that war was over. Soviet means being multicultural, because my country of birth embraced dozens of ethnicities and religions. It also means a certain gender dynamic and the issues it brings up, something that Western society has only recently begun to explore. Films, books, stories, and music from the Soviet era are something I love to share.


Instagram is my most interactive channel.  I pride myself in creating a safe and respectful environment online where people can exchange ideas and opinions on an array of topics, including some very difficult ones.


BIO: I have danced, loved, and cried on three continents. My life journey started in St. Petersburg, Russia. This is where I received my BA in Political Science at the University of Space Engineering. From St.Petersburg, I embarked on exploring the world, with extended stays in Los Angeles, Milan, and Buenos Aires. I speak English, Russian, and work on my Spanish and Italian. I have lived in California since 2001, where I divide my time between writing and researching the subject of facial bone structure and personal style, salsa dancing, taking GA piloting instructions, parenting my two kids, and gardening.

Thank you for reading my story.


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